If you have an online business, the best way to grow is through search engine optimisation (SEO). It is a technique to select relevant keywords to make sure that your website ranks on the top page of the search engine when a user makes a query using that particular keyword.

SEO is a medium to communicate your brand message to your target audience. Keywords are the main component to boost traffic to a website. Optimising your site for specific ones help you control over the searches you rank for.

Google Keyword Planner will help you know a list of words and phrases that people are using to search. From there, you can get an idea of what will work for your business. You need to start by picking the right keyword to be successful, but the question is how you will choose the right keyword.

Understand goals

Choosing the right keyword is a critical process of SEO. If your keywords are not goal-centric, you cannot boost your revenues. The selection of keywords will be based on your goals. For instance:

  • How quickly do you want to see the results?
  • How specific is your audience?

SEO may take a long time to derive results. If you want to get results faster, you will have to choose keywords with low competition and higher volume.

Your target audience also serves the basis for the selection of keywords. You have to decide whether you are targeting a specific audience or you are flexible with any type of people visiting your site.

The keyword choice may vary for people buying your product or service from those for building brand awareness.

Long-tail keywords

Once you know your goals, you will be able to decide the right type of keyword for improving the traffic to your site. Long-tail keywords are generally conversational keywords. Since they have low competition and more specific to the search results, it is likely to have your website ranked on top results faster. For instance, how to get loans for unemployed with no fees is a long-tail keyword.

If anybody makes a search with this keyword, all results will be more or less about the ways to get such loans. Short-tail keywords are search terms with one or two words. They cannot help you get results as fast as long-tail keywords, but you will get benefit in the long run. For a successful business, you need both types of keywords.

Step in the shoe of a visitor

Your competitors will also be targeting keywords that you do. Their sites are likely to get a higher rank. If you want to give your competitors a run for their money, you need to brainstorm ideas for what your audience might search to find you.

Search engines also provide a list of most searched keywords that people use at the time of making a query. Such keywords or keyphrases can help you appear on top results faster if you integrate them into your content.

Do not underestimate the use of online tools. They can help you come up with various topics and relevant keywords. Try to export all keywords in a spreadsheet and sort them based on the topics so that you could compare which keywords are generating business.

Review the results

If you want to make the most of your keywords, you will have to consider other factors like volume, competition, ranking and relevance.

Search volume tells you how many times a particular keyword or phrase people have searched so far. Even though long-tail keywords bring faster results than short-tail keywords, the volume should be high.

Search volume will help you know how much traffic your website will receive from a specific query. However, remember that search volume keeps fluctuation time to time. Do not forget to take into account the competition level.

There is no denying that highest-volume keywords will have the highest competition. The higher the competition, the harder it is to get the rank for that keyword. You need to maintain a balance between both the volume and the competition.

Make sure that the keyword you choose is relevant to your brand. It may have low competition or medium competition, but results will not fruitful if you do not establish relevancy. After integrating the keywords, you should analyse whether traffic is growing or not.

The bottom line

Keywords are not going to be perfect, but they can provide you with a base to grow your online business effectively. Pay heed to results you get with keywords you choose for your business and do not hesitate to introduce changes when you need to.


Description: To choose the right keyword, you should understand SEO goals, choose long-tail keywords, brainstorm ideas, and review the results.